Hispanic Website Localization
• With over 17 million online Hispanics a bilingual online presence is becoming a key necessity, especially when 63% of online Hispanics think that the internet provides the best source of information for making the final brand decision.
• Localizing your online content and presence to Spanish can provide additional transactional branding opportunities with Hispanics while markedly increasing the effectiveness of your overall Hispanic marketing efforts.
Source: AOL/Roper Hispanic Cyberstudy 2005; Synovate for AOL Latino 2006