US Hispanic Online Strategy

Today US Hispanics are actively using the Internet to become better informed consumers. Developing a successful US Hispanic online solution requires a strategic, multidisciplinary approach which combines traditional branding development with the most innovative interactive marketing techniques, coupled with a thorough understanding of the US Hispanic consumer segment.

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US Hispanic Internet users believe the Internet is the best source of information for making the final brand decision.

• 77% of Hispanic Internet users go online to learn about brands, with 75% claiming to surf the web to learn about specific brand features or benefits.

Source: AOL/Roper Hispanic Cyberstudy 2005; Synovate for AOL Latino 2006