In radio the 1% rule means that only 1% of the listening audience actually calls in. Everyone else just listens.  The web has, or I should say had, a 1% rule.

The 1% rule is a widely shared behavioral theory that states that the number of people who really create content on the Web represent only 1% of the people actually viewing (or lurking) the content. It suggests that 99% of Internet users are just reading and watching. But the latest from Forrester Research shows a very different reality, check the chart below on the latest online activity by US online adults.

Hat tip:  Advergirl

No doubt Barack Obama owes much of his campaign’s sucess to the intelligent use of the Internet.  But he’s really taking high speed internet adoption in the U.S. seriously.  In a Dec 6 NYT article he’s quoted —

 “It is unacceptable that the United States ranks 15th in the world in broadband adoption,” Mr. Obama said. “Here, in the country that invented the Internet, every child should have the chance to get online.”

Link to NYT article here.