Technorati Profile

skate - shot on red - 120 fps from opus magnum prod. on Vimeo.

Last Saturday I presented an overview of online marketing to a group of Rotary Club members in San Diego. Many wanted the presentation sent to them since it reviewed many online marketing tools. To make it easier and more useful for everyone I’m posting most of the information presented on this blog in three sections with links to many online marketing tools.

Website content drives activity: If you want visits to your website you need to give people a reason to visit, this means content that is relevant and useful to them laid out in a user friendly manner. And most important, content that is updated on a regular basis. So, it is important to have some sort of easy to use content management system built into your site so members can update the site. You can also use RSS to constantly feed your site the latest news from around the world or around the corner — RSS

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Most people use Internet (or Net) and World Wide Web (or Web) interchangeably - but in reality, they’re quite different:

• The Internet is a global system of interconnected computer networks - these computers exchange data (hypertext documents like the one you’re reading now, emails, file transfers, and so on).

• The Web is a system of documents linked via hypertext that is accessed via the Internet - so the Web is just a part of the Internet.

The Web was created in 1989 by Tim Berners-Lee (now Sir Tim Berners-Lee, as he was knighted in 2004 for his contributions to the Web) while he was working at the European Organization for Nuclear Research (CERN) in Geneva, Switzerland. Sir Berners-Lee was just 34 years old at the time. (Photo credit: captsolo [Flickr])

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