Try to throw too many messages at a consumer and they end up missing all of them, if they were even paying attention. This little video shows how important it is to be disciplined when it comes to developing your brand’s messaging. We always insist on developing a Communications Strategy before embarking on any marketing effort, and the simpler the better. Before you make your next commercial, online video, print ad etc., make sure your messaging is clear and simple. And see if you can pass the Awareness Test.