Peter Madden at AdAge has a funny and relevant piece on “The Seven Personalities Who Roam the Social Media Plains”.  Peter details seven personalities/segments which he thinks collectively make up a decent cross section of Facebook users.  Do any of these consumer profiles sound familiar to you? Click for the article here.

My favorites below:

1. Super Mom. As Tupac said, we got our name from a woman and our game from a woman. But make no mistake, no one has game like FB moms! Running marathons, running after kids, running a business, going to every sporting event under the sun. They still have time to post photos of the kids doing everything from sitting like a mushroom to throwing a temper tantrum because of a lost pacifier. Man, are they candid, too! Can someone please help me understand why Olivia got up at 4 am AGAIN? Another Soccer Game — aaaaargh! I can’t believe I’m at the Jonas Brothers — Blah! Marketer angle: You better give it to ‘em straight. They don’t have time for fluff. Unless it’s on “Oprah.” 

3. BraggaBROcious. Don’t let “Bro” confuse you. Men and women alike share this title, given to those who save all updates for incredible adventures that are typically reserved for the wealthy, or the Jonas Brothers. Just bungee jumped in Chile — what a rush! Can’t believe I’m hanging with Jay-Z — he’s taller in person! First-class flight to Vegas here I come! Marketer angle: If it’s going to make them feel like a master/mistress of the universe (even in their own mind), go for it and save no bell or whistle.

5. Constant Contact. I assume members of this group bring the laptop into the bathroom. They don’t miss a beat, constantly updating on every possible thing they’re feeling, person they’re with, or activity they’re partaking in. Up at 6 a.m. — hello world! It’s 6:05, can’t believe the phone is ringing! 6:07, it was my mom calling — WTF?! 6:09 — guess it’s time for a shower. Marketer angle: These people want to be played with, entertained and engaged (though online only, please). Just make sure that whatever you’re selling is something enhancing their virtual world, because it’s the only one they’re livin’ in, baby.

We’ve always recommended that a company’s Spanish language website always be a mirror image of their English language site, or at least not look and feel like an afterthought.

No doubt, a majority of U.S. Hispanics online are bilingual, yet many feel more comfortable with Spanish, especially when considering complex purchases.

In the end the purchase decision is all about emotion.  So, having a twin Spanish site is not really about language, but creating an environment where consumers feel more at ease when making the decision to spend their money.

Best Buy launched it’s Spanish language e-commerce site in August and noted some benefits straightaway:

—  …Best Buy translated most of its site into Spanish, 12,000 SKUs, but not more easily understood products such as movies and music. One anecdotal indication of how Spanish speakers use the new site is that Best Buy employees are reporting customers coming into stores with printouts of product information from the Spanish-language site, Grace says. 

—  “Customers are spending roughly double the amount of time on the Spanish site as English-language customers,” says Ana Grace, the retailer’s Spanish site manager. “We’re wondering, is that because they haven’t had this level of detail before and are really digging in? We’re not sure.”

— Best Buy, No. 12 in the Internet Retailer Top 500 Guide, is not reporting sales figures for its Spanish-language site, but Grace says traffic is growing and many Spanish-speaking customers have commented favorably on the Spanish content. In addition, she says, the Spanish site gets higher marks on such survey questions as “would you refer to a friend?” and “would you return?” than the English site.

Besides creating a more comfortable purchase environment Best Buy also benefits from digital word of mouth, Hispanic consumers will now more readily refer a friend.

Source: Internet Retailer